So the question is, whatever industry you’re in: are you churning out soda — or carefully nurturing wine?
— The New (New) Mediaconomy by Umair Haque
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“Quantcast engages all 220 million U.S. Internet users, providing detailed audience profiles for the advertising marketplace to learn more about what consumers are doing online. We also provide advertisers with a new way to evaluate their individual customer profiles against the entire U.S. Internet population, so they can identify prospective customers numbering in the millions, even tens of millions.”
What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.
— Herbert Simon wrote this in 1971.
Abundant information wants to be free. Scarce information wants to be expensive.
— Chris Anderson in Free: The Future of a Radical Price
